Apex Legends players protest in-game items a bit Too expensive

A fair case-study of free-to-play pricing structure.

Respawn’s Apex Legends is a huge hit. Free-to-play battle royale shooter is about to close its second week since release, and it still retains its first place on the Twitch leaderboard after a successful first eSports event. The best streamers like Ninja and Shroud continue to play the game daily, and it looks like it could have a healthy life as a top-level competitive game if Respawn invests resources in creating the proper tournament structure.

But one element of the game that could affect its long-term popularity is its business model, and many players are concerned that the prices in the Apex are too expensive.

As a free-to-play title, Apex Legends should somehow generate revenue, and the best way to do that in a multiplayer online game is to borrow concepts from popular titles like Fortnite and Overwatch. This means players spend real money for character costumes, weapon skins, and various other collectibles that don’t affect the gameplay but make you look cool or unique while playing proving that money isn’t everything.


Apex Legends, however, has a particularly aggressive pricing model and an overly complex economy. Now, players are starting to Express concerns about the fact that how this model could end up harming its durability, as more revenue from microtransactions is very likely to lead to a more robust development team, faster updates, and more support from EA.

In its current form, Apex Legends charges as much as $ 18 for a single weapon and legendary skins. This is more than Epic charge for all but the rarest items of Fortnite, and it’s especially egregious when you consider that there is no easy way in Apex to play enough to earn any of them a realistic way, at least as long as Respawn will not start a subscription on battle pass in the next month. For the event at Valentine’s Day, Respawn has released a character banner — which only appears at the start of the game and at certain points while you play — and a weapon skin that costs $ 11 each. This is especially a very frustrating price, as it requires players to buy at least $20 in-game currency because the next lowest level is the $10 package. HORRIFIC


Part of the reason for this focused anger — around a game that otherwise rests in well — deserved praise – is that EA and Respawn have created a complicated multi-currency economy that doesn’t seem to benefit you fairly for your time spent. You can buy some of these absurdly expensive items for $ 18 by buying Apex coins. If you want a chance to earn them yourself, you have very few options, and none of them are particularly well designed. You can buy packs of Apex of style loot-box for $1 each and hope that you will get the rare items among the hundreds of disposables, such as voice lines and tracker’s profiles. Or you can level up to earn extra individual currency, legendary tokens that allow you to buy only certain items.

Also, you can save enough “scrap” (a completely separate third currency) that allows you to customize some of these items. But the only way to earn scrap is to open Apex Packs, which can only be bought or earned by leveling up. However, Respawn reduces the frequency with which you get premium packages by boosting the level the more you play the game, encouraging players to buy them when they become more invested. (Of course, the items here that effect game-play, new characters like Mirage and Caustic can be purchased relatively easily using Legend tokens.)

Apex Legends
AL items.


The end result of this complex network of currencies and reward mechanisms is the absolute denial by the players that start rejecting just two weeks after the release. On the dedicated Apex Legends subreddit, which has grown to nearly half a million users, several thousand comments appeared last week. “Respawn, I wouldn’t hesitate to impulsively purchase $3-5 for cosmetic items. Although$11-18? We will not even consider it,” reads one. “So far, the store seems predatory,” reads another.

And as one player commented on the first of the two threads “ I’m really glad that cosmetics are so expensive. It’s very easy to control yourself and not buy a lot of shit.” This may be the Central issue at play: the success of Apex Legends depends not only on the people who find the game fun, thus play it. It also depends on the people who find it so enjoyable and its cosmetic items so worthwhile that they will be willing to spend a considerable amount of money on it.

Ask a hardcore Fortnite player with deposited income that how much they spent on the game, and that’s probably a lot more than the standard $ 60 price tag you’ll see on a boxed video game product. But the reason Fortnite generates hundreds of millions of dollars a month is because of Its perfectly fair and simple economy and excellent cosmetic projects.


The game has only one currency. Fortnite only offers v-bucks, and they can be earned by buying a $ 10 Battle pass subscription for the season and leveling up. Epic also has a clear pricing method: skins can cost anywhere from $5 to $15, while emotes will never cost more than $8 and often cost $ 3 or $5. Even better, the constant distribution of giveaways. The developer runs constant special events where you can play the game, complete tasks and earn free stuff. His best deal is the multi-step challenge list released just yesterday, which will allow players to even earn a season 8 subscription to battle pass without paying a cent.

Right now, we have no idea how much money Apex Legends generates, so it’s hard to say that players’  vocal complaints about price tags will affect the game’s earning potential. But it’s safe to say that EA won’t be paying the bill for a free game of this magnitude if it didn’t have high hopes that it could be a money generator like Fortnite. This has a small chance of happening if some of these pricing schemes don’t change or, in the unlikely event, it’s battle pass is so successful that it floats the entire game (not very likely xD).

But it would be a shame to see Apex Legends stumble because it’s too busy testing the limits of what maximum it can charge for each item when it can come up with creative ways to get fans to spend time and money and maintain it.


Related Articles

Back to top button